marketing and consumer well being (EBM192A05)

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!

(I passed the exam with a 8.6) Short & Long Summaries of the Papers for Marketing and Consumer Well being (EBM192A05). Sometimes with important definitions & key take-aways. (Also check out the short version of the summaries in flashcard form, with each paper on 1 page on my profile)

(I passed the exam with an 8.6) Summery of all Research Papers mandatory for the Marketing and Consumer Well-being exam (EBM192A05) (MCWB). - Clearly visualised, one research paper per page! - Easy booklet, nice to print and to re-read before the exam. - Most important take-aways per article. - With questions and answers about the articles. All you need to know about the papers for the MCWB exam, including key take-aways per article, the 15 mandatory papers and small summaries of the 4 ad...

An extensive summary of the whole course 'marketing and consumer well-being' given at the RUG in the Msc Marketing management, the Msc energy and environmental sciences and the Msc BA-Health. All articles and lectures have been summarized + the summary involves some practice questions. Good luck with studying for the exam! :)