Marketing Communication (EBM078A05)

Rijksuniversiteit Groningen (RuG)

Hier vind je de beste samenvattingen om te slagen voor Marketing Communication (EBM078A05). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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The Psychology of Advertising

Bob M. Fennis, Wolfgang Stroebe

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Summary all lectures Marketing Communication RUG 2024

Summary all lectures Marketing Communication RUG 2024
Samenvatting • 17 pagina's • 2024

This document contains a summary of all 2024 lectures of marketing communication at the RUG. Very useful for the exam and for the assignments!

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Marketing communication summary
Samenvatting • 31 pagina's • 2023

All the lectures. With this summary you don't need the book. Passed the course and assignment (easily)with this one

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Marketing Communication - Full RUG summary of all lectures and chapters of the book

Marketing Communication - Full RUG summary of all lectures and chapters of the book
Samenvatting • 87 pagina's • 2022

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...