1ZM11 Marketing & Innovation (1ZM11)

This is an extended summary of all lectures for the course Marketing and Innovation (1ZM11). This 44-page document (with a clickable table of contents for easier navigation) summarizes the essence of all topics covered in the course (as far as I could imagine when writing it). It includes as many images & visualizations as possible to clarify the concepts as much as possible, and make them easy to understand.

Summary of the articles that are discussed in the final exam

A summary of all articles discussed and relevant in the course of 1ZM11 - Marketing and Innovation for the master track Innovation Management in Industrial Engineering / Technische Bedrijfskunde given at the Eindhoven University of Technology.

This is a summary of all in-class lectures and all video lectures of the course 1ZM11 - Marketing and Innovation, given at the Eindhoven University of Technology (TU/e) in the academic year 0f 2022-2023 for the Innovation Management track of the master Industrial Engineering (Technische Bedrijfskunde).

A concise summary of ALL articles for the Marketing and Innovation (1ZM11) exam. The summary is based on the research questions of each article to immediately understand the main objectives of the articles.

Overview of the articles and lectures, made to get a better understanding of the concepts as a whole rather than seperate lectures and articles

Summary of all the articles of the 2021/2022 course Marketing and Innovation

Summary of video lectures from Marketing and Innovation (1ZM11). This includes written summary of the concepts as well as screenshots of the most essential concepts and frameworks.

Perfect om de stof een dag voor het tentamen mee te oefenen!