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Buying Behavior & Innovation (1ZV20)

Technische Universiteit Eindhoven (TUE)

Hier vind je de beste samenvattingen om te slagen voor Buying Behavior & Innovation (1ZV20). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Consumer Behaviour

Consumer Behaviour

Leslie Kanuk, Havard Hansen

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Summary mandatory articles 1ZV20

  • Summary mandatory articles 1ZV20

  • Samenvatting • 17 pagina's • 2020
  • Ook in voordeelbundel
    • Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...
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Summary Consumer Behaviour: A European outlook (2nd ed.) Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Samenvatting • 16 pagina's • 2020
  • Ook in voordeelbundel
    • Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
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