Product innovation processes (1ZV30)

Summary of the lecture notes, slides, and course material for the course 1ZV30 in the academic year 2019/2020.

The summary contains chapters 1-17 of the book 'Crawford, M. and Di Benedetto, A. (2021): New Products Management, 12th Edition, McGraw-Hill, New York, ISBN: 978-1-260-57508-8 (paperback), 0548 (e-book)'. This book is used for the courses 1ZV30 (2nd year IE students) and 1ZV50 (1st year IE students).

A complete summary of the book 'New Products Management' of Crawford and Di Benedetto, eleventh international student edition (2015). It includes the chapters 1 till 19 with relevant figures and tables out of the book. Summary is of best use for the course 1ZV30 of TU/e