Pricing and Monetization Strategies (350933-M-6)

This document includes a summary of required articles that need to be read for the course pricing and monetization strategies. These articles are required to be studied for the exam of pricing and monetization strategies.

This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

This summary covers everything for the Pricing and Monetization Strategies (350933-M-6) course and exam, taught by Bart Bronnenberg. Including detailed notes + practice exam!

Complete summary of the course Pricing and Monetization Strategies, including notes from lectures and tutorials and examples (in italics)

A Summary of the pricing class with all the mentioned articles.

Complete Summary Lecture + elaborate notes for Pricing and Monetization Strategies - 2022

Summary of all 11 lectures

Summary of all required readings from digital course pack from the course Pricing and Monetization Strategies 2021. Includes 7 readings: note on marketing strategy, principles of pricing, note on behavioral pricing, more isn't always better, product line pricing, the new york times paywall, keurig at home: managing a new product launch