Social influence, Public Communication&Advertising

This document contains comprehensive and well-organized notes from all lectures of Social Influence, Public Communication, and Advertising, a core course within the master's program Social, Health, and Organisational Psychology. The summary explains the key concepts and theories using various examples. Additionally, the scientific articles are referenced, and the relevant theories are concisely explained to provide the essential knowledge needed for the exam.

Extensive summary of the lectures 1 to 4 for learning the exam for the course Social influence, Public communication & Advertising. - SHOP Master UU