Customer - Samenvattingen, Aantekeningen en Examens

This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

This is a summary of the course: international marketing. I listened to all the lectures and wrote everything that was important down next to the slides. Therefore, this summary really helps with understanding the context of the slides when these are a bit vague.

This is a summary which incorporates the lecture notes, lecture slides and insights from papers that are necessary to understand the material. The following papers are discussed in this course: 1. Moers, F. 2006. Performance Measure Properties and Delegation. The Accounting Review 81(4): 897-924. 2. Campbell, D. 2008. Nonfinancial performance measures and promotion-based incentives. Journal of Accounting Research 46(2): 297-332. 1. Gibbs, M., W. Van Der Stede, K. Merchant, and M. Vargus. 200...

This is a summary of all lectures and guest lectures given for the course pricing and monetization strategies. It includes all slides from class, notes, and answers to questions from the slides. Such as, conjoint analysis, ultimatum game, value based pricing, demand function, profit maximisation, price elasticity, pricing ethics, price discrimination, commonalities, bundling, product lines, behavioural pricing, CLV, price penetration, price skimming, metered pricing, auctions, and many more.

Summary Services Marketing - Integrating customer focus across the firm 4th edition.

Dit is een samenvatting voor het eindtentamen van het vak Management Accounting. Het bevat: - De hoofdstukken 1 t/m 21 van het boek: Management and cost accounting, 8th edition - Extra theorie uit hoorcolleges - Gastcollege Deloitte 2024 Geschreven in het engels

Aantekeningen van de lessen van het vak Webcare in de opleiding Communicatie- en Informatiewetenschappen aan Tilburg University. Aangevuld met aantekeningen uit de verplichte wetenschappelijke artikels. Het document is in het Engels geschreven.

In this document, you find the notes from all (online) lectures and literature. Every lecture is well structured and all information is to the point. For some complex concepts I added an example.

Deze samenvatting van Management Accounting bevat alle hoorcolleges (tentamenstof) behandeld in het semester van 2020-2021. Er is gewerkt met afbeeldingen, kleuren en tabellen om zoveel mogelijk structuur te creëren. De samenvatting is voornamelijk in het Engels geschreven, met af en toe wat Nederlands ter verduidelijking. Geschikt voor studenten aan Tilburg University.

These notes include the most information that you should know for the exam.