Customer - Samenvattingen, Aantekeningen en Examens

This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. The content of this subject is: 1 Service Conceptualisation 2 Service Customer 3 Perceived Service Quality (PSQ) 4 Measuring PSQ 5 Services marketing Research 6 Relationship + Complaint Management 7 Service Design + Standards / personnel 8 Intermediaries / Physical evidence 9 Managing Demand: Yield 10 Managing Demand: Wait 11 Services Communication 12 ...

Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 1. Conceptualizing, measuring, and managing customer-based brand equity 2. Consumer research insights on brands and branding: a jcr curation 3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 4. The importance of brand heritage as a key performance driver in marketing management 5. The interplay of innovation, brand, and marketing mix var...

Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!

This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: - Lecture 1: Introduction - Lecture 2: Strategic decision-making - Lecture 3: Innovation - Lecture 4: Online marketing strategy - Lecture 5: Strategic social responsibility - Lecture 6: Strategic pricing - Lecture 7: Customer experience

Dit is een samenvatting van alle benodigde leerstof voor het tentamen van Management en Informatiesystemen. Dit bevat: - H1-10 + Technology briefing van : Information Systems Today - Managing in the digital world, 9th edition - H2 van: Workflow Management - Benodigde informatie van hoorcolleges + labsessies

This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book! Hopefully this will help you studying! Goodluck!! - Don't forget to leave a review :)

Summary of Customer Analytics course.

Deze samenvatting bevat: - De hoofdstukken: 1 t/m 3, 6 t/m 12, 14, 16 van het boek: Marketing, An introduction (14th edition) - Relevante aantekeningen van hoorcolleges/werkcolleges (Geschreven in het Engels, conform het boek)

This document contains a 'summary' of all video lectures in the course Empirical Research in Accounting, including the Q&A sessions. Note that the document is quite lengthy with its 123 pages, but it also contains a lot of pictures (graphs, tables, etc.). Please enjoy! :) The following papers will be discussed: An Empirical Evaluation of Accounting Income Numbers (Ball & Brown, 1968) // Has the Information Content of Quarterly Earnings Announcements Declined in the Past Three Decades (Landsma...

Everything that has been discussed in the lectures