Consumer Marketing (E_MKT_CM)

This document contains every thing you need for the (open book) exam. It contains all lectures and papers discussed.

A full summary of all lectures + notes taken during these lectures. The articles and questions that served as preparation for each lecture were also included (to be seen before each lecture). At the end also included practice exam with answer.

This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.

this is a summary of all the articles you are supposed to read for the course Consumer Marketing (MSc Marketing) at the VU.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

ALL the lectures of the course Consumer Marketing for you in one document! Including some sample exam questions!

This document contains easy to understand notes on the lectures and articles discussed. As I learn more from visuals or examples myself, this document contains lots of examples with all the different concepts. I was present during every lecture in the school-year , so all in-class examples are included as well. All notes, articles, example cases are included for you to pass your test. At the end of the lecture notes an example exam can be found (answers included). Good luck on your test!

Extensive summary of the consumer marketing course. Detailed notes from both the lectures as well as the literature articles. I was graded with an 8 due to this summary.

Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.