Cross cultural marketing (E_IBA1_CCM)

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!

Large summary of all the required articles for Cross Cultural Marketing

Summary containing all the lectures and knowledge clips discussed during the lectures of the course Cross Cultural Marketing given in the first year of International Business Administration at the Vrije Universiteit Amsterdam. By learning this summary I personally passed the final exam.

Cross Cultural Marketing, Final Marketing Plan Report, VU, International Business Administration, Year 1. Full report

Includes all chapters in the order of the course + Summary of the articles (With table of contents + Hyperlinks)

Cross Cultural Marketing, All lecture notes & Exam Relevant Material, VU, International Business Administration, Year 1

Cross Cultural Marketing, Summary / Cheatsheet articles exam relevant, VU, International Business Administration, Year 1

This is an in-depth article which contains the content for all lectures 1-9 of Cross Cultural Marketing, specifically made for IBA students at the VU. The article touches upon examples, extra information, and essential terms and concepts given by the CCM lecturer, Ingmar Leijen. It is based upon exam content.

Cross Cultural Marketing, Summary Marketing Models, VU, International Business Administration, Year 1

This summary summarises all of what there is to know about the course of Cross-cultural marketing. It covers the content of all lectures and tutorials with additional notes and explanations. In addition, it includes multiple explained exercises that not only help you understand the theory of the course but also help you prepare for the exam!