Customer and Marketing Analytics (E_MKT_CMA)
Vrije Universiteit Amsterdam (VU)
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Summary Customer & Marketing Analytics - easy to understand (2024/2025)
- Samenvatting • 120 pagina's • 2024
- Ook in voordeelbundel
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- €10,46
- 6x verkocht
- + meer info
A full summary of all lectures + notes taken during these lectures. The articles and chapters that served as preparation for each lecture are also included (to be viewed before each lecture).
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Customer and Marketin Analytics - Exam preparation bundle (summaries)
- Voordeelbundel • 4 items • 2024
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- €9,99
- 1x verkocht
- + meer info
The bundle contains a comprehensive 18-page summary of all lectures, and 3 summaries of the assignments (all completed with 10/10 scores), in which each step of the following processes is outlined:

• Factor analysis
• Linear regression
• Logistic regression

(Conjoint analyis is explained in-depth at the end of the lecture summary)
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Customer and Marketing Analytics (E_MKT_CMA) lecture notes + video tutorials
- Samenvatting • 53 pagina's • 2023
- Ook in voordeelbundel
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- €10,48
- 6x verkocht
- + meer info
This is a summary of all the lectures for the course CMA at the VU
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ALL lectures for Customer and Marketing Analytics
- College aantekeningen • 44 pagina's • 2022
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- €7,99
- 17x verkocht
- + meer info
ALL the lectures of the course Customer and Marketing Analytics in one document. Including a lot of sample exam questions! Ready for you to rock your exam! :)
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MSc Marketing Period 1: CM & CMA
- Voordeelbundel • 2 items • 2023
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- €23,49
- 22x verkocht
- + meer info
Consumer Marketing & Customer and Marketing Analytics
Fear of missing out? Hoeft niet!
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Customer and Marketing Analytics - Lecture and video tutorial notes
- College aantekeningen • 39 pagina's • 2024
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- €7,09
- + meer info
Customer and Marketing Analytics - Lecture and video tutorial notes. 
Contains notes of all extra video tutorials and the notes of the lectures.
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Customer and marketing analytics - Summary of all the lectures 2021
- Samenvatting • 96 pagina's • 2022
- Ook in voordeelbundel
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- €4,99
- 1x verkocht
- + meer info
This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.
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Summary - Customer and Marketing Analytics (E_MKT_CMA)
- Samenvatting • 20 pagina's • 2024
- Ook in voordeelbundel
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- €6,99
- + meer info
Each lecture is summarized in an 18-page document called 'Lecture summaries'. 
 
The steps for factor analysis, linear regression & logistic regression are described in additional insightful summaries, also uploaded on my profile. 
Find the bundle for €10 in my profile for a discount. 
 
Good luck!
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Consumer marketing and customer and marketing analytics lecture summaries
- Voordeelbundel • 2 items • 2022
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- €8,69
- 1x verkocht
- + meer info
This bundle contains both in-depth lecture summaries of the two courses consumer marketing and customer & marketing analytics of the Master marketing at the VU.
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Extensive summary. It got me a 7,5!
- Samenvatting • 43 pagina's • 2024
- Ook in voordeelbundel
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- €7,66
- + meer info
Extensive summary of both the course and the preknowledge. Summarized al the clips and attended all the lectures.
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Bundle Period 1 - Master Marketing Vrije Universiteit Amsterdam (2024/2025)
- Voordeelbundel • 2 items • 2024
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- €17,99
- + meer info
This bundle includes clear and easy-to-read summaries for the key courses in Period 1: Consumer Marketing and Customer & Marketing Analytics.
All summaries are written simply and include all the essential information to help you prepare effectively!
Vraag jij je af waarom zoveel studenten in mooie kleren lopen, geld genoeg hebben en genieten van tonnen aan vrije tijd? Nou, ze verkopen hun samenvattingen op Stuvia! Stel je eens voor dat jouw samenvatting iedere dag weer wordt verkocht. Ontdek alles over verdienen op Stuvia