Advertising clutter Samenvattingen, Aantekeningen en Examens

The Dark Side of Consumer Behaviour correct answer: - Consumer desires do not always result in positive consequences. - Consumer addiction: psychological dependency on products or services: smoking, drinking, gambling, drugs, shoplifting, body bulimia, technology (especially social media) - Compulsive Consumption: repetitive consumption that centers on the process of buying (compare this to impulsive buying) - Short lived gratification, not driven by conscious choice, feelings of re...

ARE 136 Ch. 15 Questions and Answers Complete Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. a. True b. False False The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. a. True b. False True One advantage of sales promotions is that the results are simple to measure. a. True b. False True ...

ARE 136 CH 2, ARE 136 CH 3, ARE 136 CH 4, ARE 136 CH 5, ARE 136 CH 6, ARE 136 CH 7, ARE 136 CH 1 Exam Questions and Answers 9. Advertising changed commerce, but not society - Answer-b. False 1. Media fragmentation is a big plus for consumers but a disadvantage for advertisers and agencies - Answer-a. True 2. The underlying role and purpose of advertising and promotion has changed drastically and will continue to change. - Answer-b. False 3. Despite the explosion of new media in recent ye...

Five P's in the Marketing Mix - ️️Product Price Place Promotion Public Relations Product - ️️defines the characteristic of your product or service Price - ️️expression of product value Place - ️️Place of distribution Promotion - ️️communication to generate enthusiasm for the event or program Public Relations - ️️generate/reinforce positive image of the organization/ sports team Target Market - ️️People seeking specific products in a specific pro...

MKT304 FE Exam Actual Questions and Answers 2024/2025 Solved 100% 24. Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: a. marketing managers not to use promotions to help get orders from retailers. b. managers to use advertising to build brand equity. c. long-term increased sales of the companies. d. the use of price-oriented promotions to generate short-term sales. e. managers to use consumer-oriented sales p...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...

ARE 136 Ch. 15 Questions and Answers Complete Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. a. True b. False False The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. a. True b. False True One advantage of sales promotions is that the results are simple to measure. a. True b. False True ...

Which of the following statements about magazines as an advertising medium is true? - Answer-Magazines are a highly specialized medium that reach specific target audiences. Flair, a women's magazine, features an ad for Elvira watches. Flair, being a specific carrier within a medium category is known as a: A. conduit. B. mobile channel. C. distribution channel. D. transit channel. E. media vehicle. - Answer-Media Vehicle Which of the following statements is true of the media mix? A. ...

ARE 136 Ch. 15 Questions and Answers Complete Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. a. True b. False False The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. a. True b. False True One advantage of sales promotions is that the results are simple to measure. a. True b. False True ...