Product knowledge - Samenvattingen en Aantekeningen

Lecture - Meaningful Marketing Metrics Q&A UPDATED Define Marketing Metrics and discuss what they are used for Marketing metrics are performance measures/indicators, marketers use to asses the health of their brands (like doctors) and the effect of their marketing efforts. Marketing managers need measurement to ASSESS & GUIDE THEIR MARKETING ACTIONS. Marketing metrics let managers know how the brand and business is performing; and marketing metrics can provide DIAGNOSTIC INFORATION o...

Summary of all mandatory articles for the subject Management of Product Innovation at Rijksuniversitiet Groningen, including: Jansen JJP, Van den Bosch FAJ, Volberda HW (2006). Exploratory innovation, exploitative innovation, and performance: Effects of organizational antecedents and environmental moderators. Klingebiel, R., & Esser, P. (2020). Stage-Gate Escalation Criscuolo, P., Dahlander, L., Grohsjean, T., & Salter, A. (2017). Evaluating Novelty: The Role of Panels in the Selection...

This document contains all notes on the lectures 1-7, included additional figures and pictures to clarify. It contains everything that has been said in class - from different theories, to defenitions and concepts.

PracticeTest:SAFe5AgilistExam (5.1) What is one benefit of unlocking the intrinsic motivation of knowledge workers? To provide autonomy with purpose, mission, and minimum constraints To strive to achieve a state of continuous flow To lower work in process (WIP) limits To centralize decision-making Which statement is a principle of the Agile Manifesto? Respect for people and culture Visualize and limit WIP, reduce batch sizes, and manage queue lengths Measure everything Simplicity–...

Articles Adaptive Organization Summary UvA Amsterdam Business School December 2023 A thorough, compact and easy-to-read summary describing all you need to know and nothing you don't need to know! Morgan, G. (2006). Images of Organization, Abatecola, G. (2014). Research in organizational evolution: What comes next?, Feldman, M. S., & Pentland, B. T. (2003). Reconceptualizing Organizational Routines as a Source of Flexibility and Change, Burgelman, R. A. (1991). Intraorganizationa...

Samenvatting artikelen van current theories of persuasion & resistance Bevat de volgende artikelen: Knowles, E. S., & Linn, J. A. (2004). The promise and future of resistance and persuasion. In E. S. Knowles & J. A. Linn (Eds.), Resistance and Persuasion. Mahwah, New Jersey: Lawrence Erlbaum Associates. (pp. 301 - 308). Reynolds - Tylus, T. (2019). Psychological reactance and persuasive health communication: A review of the literature. Frontiers in Communication, 4 , 56. Nelson, M. R. ...

This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: Contents Week 1: introduction Constructing clarity in theories of management and organization, Suddaby (2010) Getting counted: markets, media, and reality, Kennedy (2008) Ecological approaches to organizations, ...

Mendix Knowledge check 2023 Exam Questions with Complete Solutions A critical success factor for companies working with Mendix is: implementing the waterfall project management approach working individually on projects depending on expertise working in small cross-functional teams knowing object- oriented programming - ANSWER working in small cross-functional teams How can you get the latest Mendix Desktop Modeler? By buying it from M. By purchasing a Mendix license ...

Product Backlog - Answer- All the desired work that might be developed and delivered during the project. This list represents the wish list of the customer, based on the knowledge at that moment. The requirements are captured in user stories. Sprint Backlog - Answer- A sprint backlog is a subset of the product backlog that will be delivered at the end of a sprint. Sprint - Answer- A fixed period of time in which the team is committed to developing and delivering the features as specified i...

Product Backlog All the desired work that might be developed and delivered during the project. This list represents the wish list of the customer, based on the knowledge at that moment. The requirements are captured in user stories. Sprint Backlog A sprint backlog is a subset of the product backlog that will be delivered at the end of a sprint. 00:08 01:22 Sprint A fixed period of time in which the team is committed to developing and delivering the features as specifie...