Transactional marketing - Samenvattingen, Aantekeningen en Examens

Total Quality Management (TQM) Philosophy - Answer 1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) - Answer Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of the process to complete its necessities. Six Sigma - Answer A disciplined, data-driven...

A distribution channel is composed of all of the following except ______. a. producers b. intermediaries c. marketers d. buyers correct answers c. marketers Which of the following is a channel intermediary? a. wholesaler b. broker c. agent d. all of the above correct answers d. all of the above A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n)__________. a. indirect channel b. direct ch...

What does value in pricing emphasize? A) Features B) Benefits C) Costs D) Discounts ~ Benefits Which of the following is NOT one of the Seven Ps of Services Marketing? A) Product (Service) B) Branding C) Price D) Place (Distribution) ~ Branding What pricing strategy involves setting a high price initially and then gradually lowering it over time? A) Skimming Pricing B) Penetration Pricing C) Prestige Pricing D) Price Lining ~ Skimming Pricing Which of the following is NOT ...

BUSML 3250 Exam 3 Latest 2024 Graded A+ Marketing Channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker any intermediary with legal authority to act on behalf of the manufacturer Wholesaler an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions Buying: Purchasing products fo...

HUBSPOT- SOCIAL MEDIA MARKETING CERTIFICATION EXAM & QUESTIONS AND UPDATED ANSWERS GRADED A+ {WELL DETAILED} basic transactional relationship - ANSWER-just sell products, no follow up (target) reactive relationship - ANSWER-company sells product and encourages customer to call if they encounter a problem (men's warehouse) accountable relationship - ANSWER-salesperson phones customers shortly after sale to check whether product meets expectations and asks for suggestions (acura) ...

WGU C215 Study Guide – FINAL Latest Updated 2022 Already Passed Total Quality Management (TQM) Philosophy 1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of the process to complete its necessities. Six Sig...

UCF MAR 3023 Exam 1 – Massiah Questions and Answers Already Passed Value is what you get for what you give. True Serena studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Serena most likely operates in the __________ era of marketing. Value-Based Marketing Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to continuing to sell paintings....

CHAPTER Version A I. True or _________ 1. _________ 2. _________ 3. _________ 4. _________ 5. known as suppliers. II. Write down the letter of the answer that best answers the question or completes the statement. _________ 6. The term VFR travel refers to: A. Visiting Friends and Relatives B. Very Frequent Reservations C. Very Favorable Restrictions D. Trick question: VFR refers to nothing _________ 7. Which of the following is not a sector of the travel industry? A. Corporate t...

Midterm 1 MKTG 300 CSULBChapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the cus...

Types of Marketing Management Orientations - ️️Product, Sales, Market, and Societal Marketing. Product Orientation - ️️focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - ️️focuses on what the company can sell. Market Orientation - ️️focuses on not only internal factors(production, sales) but on external factors (what the customer is looking for). societal marketing orientation - ️️keep society interest at h...