Advertising clutter - Samenvattingen, Aantekeningen en Examens

RSC2601 – Research in Social Sciences 1 RSC2601 - Research in the Social Sciences EXAM PREPARATION This document is a compilation of past UNISA exam Questions and Answers, Assignment Questions and Answers, as well as Test Yourself Questions and Answers from Studyguide. Answers are motivated by a combination of: • Page references to the UNISA Study Guide: • Short summaries regarding the relevant topic(s) in question. Past exams covered are: • May/Jun 2011 • Oct/Nov...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...

SAL 301 Final Exam | Questions with 100% Correct Answers _______involves two-way, personal communication between salespeople and individual customers, either in person, by telephone, or through Web conferences A. Personal selling B. Public relations C. Telemarketing D. Integrated marketing communication E. Advertising Whom do members of a sales force typically represent? A. They represent the company to the customers B. A and C C. They represent the customers to the company D. They represent t...

The Dark Side of Consumer Behaviour correct answer: - Consumer desires do not always result in positive consequences. - Consumer addiction: psychological dependency on products or services: smoking, drinking, gambling, drugs, shoplifting, body bulimia, technology (especially social media) - Compulsive Consumption: repetitive consumption that centers on the process of buying (compare this to impulsive buying) - Short lived gratification, not driven by conscious choice, feelings of re...

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) what is identity - Answer-‣ Identity: refers to both the visual identity and the brands personality what are the communications channels - Answer-advertising, PR, publicity, fashion shows and launches, and in store promotions types of advertising? - Answer-newspapers, magazines, TV, and mobile and online apps Importance of newspapers - Answer-• Newspapers (sales, trends, special promotions, meet-the-designer,...

BLS Instructor Essentials Exams A and B LATEST UPDATE 2024/2025 | (25 Questions & Answers)in each form 1. What is a prerequisite to becoming an AHA Instructor? A. Work in a healthcare setting B. Be a healthcare provider for at least 5 years C. Be a current provider in all AHA disciplines D. Be aligned with a Training Center 2. As an instructor, you would use the Program Administration Manual for which of the following? A. Policy, ethics, and Training Center organization B. Course agendas...

Which of the following statements about magazines as an advertising medium is true? - Answer-Magazines are a highly specialized medium that reach specific target audiences. Flair, a women's magazine, features an ad for Elvira watches. Flair, being a specific carrier within a medium category is known as a: A. conduit. B. mobile channel. C. distribution channel. D. transit channel. E. media vehicle. - Answer-Media Vehicle Which of the following statements is true of the media mix? A. ...

ARE 136 Ch. 15 With complete solution correct answer Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. a. True b. False - False The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. a. True b. False - True One advantage of sales promotions is that the results are simple to measure. a. True ...

creativity correct answers ability to consider and hold together inconsistent elements and forces by making a new connection reflects: early childhood experiences, social circumstances, and cognitive styles synergy correct answers blending expertise from diverse disciplines often produces the most innovative solutions to many different types of business problems; blend expertise to create synergies Why do advertisers attempt to develop creativity in advertising? correct answers -break t...

PES 480 Final Exam Questions and Answers (rated A+) Five P's in the Marketing Mix - ANSWER-Product Price Place Promotion Public Relations Product - ANSWER-defines the characteristic of your product or service Price - ANSWER-expression of product value Place - ANSWER-Place of distribution Promotion - ANSWER-communication to generate enthusiasm for the event or program Public Relations - ANSWER-generate/reinforce positive image of the organization/ sports team Target M...