Buying funnel - Samenvattingen, Aantekeningen en Examens
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IAB Practice Questions with correct answers
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The millions of smaller websites that each receive a relatively small amount of traffic 
are collectively known as what? - Answer Long tail 
 
The "sell side" is made up of companies that create the content that ads run next to, 
whereas this side consists of the companies that are running the ads. - Answer Buy 
 
The benefits of an in-house team handling a brand's advertising include: - Answer Cost efficiencies 
More control over their own data 
Greater transparency into the media buyi...
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2024 Course Careers Technology Sales Course Final Exams (New 2023 - 2025 Updates Questions and Verified Answers| 100% Correct| Graded A +
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2024 Course Careers 
Technology Sales Course 
Final Exams (New 
Updates Questions and 
Verified Answers| 100% 
Correct| Graded A + 
What is a Sales Cadence? 
A sequence of sales activities where the sales team 
interacts with leads 
What is the Sales Cycle 
A Sequence that a company goes through as they sell their 
product or service 
What are the stages of the Sales Cycle? (RODPFC) 
Research > Outreach > Discovery > Present > Follow Up > 
Close 
What is a Sales Funnel? 
stages t...
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Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed
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Marketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with people 
throughout the buying process 
Marketo's engagement hub allows you to capture what you learn about your customers from: - 
Email opens and clicks, Ad clicks, Web page visits, File downloads ...
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Marketo Certified Associate 2.0 (MCA Study Guide) Rated A+
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Flow: Add to List - This flow step is used to add people to lists. 
Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers 
with this flow step 
Flow: Call Webhook - Let you interact with third party services. Send/receive information by 
calling a this in a smart campaign flow. 
Flow: Change Person Partition - If you are using separate spaces, you will want to build 
smart campaigns to move people from one to another. 
Flow: Change Revenue Stage - If you're ...
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MKTG 426 (100% Correct)
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Marketing Funnel: B2C correct answers -Awareness: search for info 
-interest: learn about products 
-consideration: read reviews, and compare products 
-intent: put product in cart 
-evaluation: review shopping cart and go to checkout 
-purchase: sales transaction is complete 
 
Marketing funnel: B2B correct answers -awareness: search for info 
-interest: buyers examine specific product and reviews 
-consideration: buyers share research on products and brands with other stakeholders 
-intent: bu...
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IAB Digital Marketing Media Foundations Certification Exam
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explain the traditional consumer buying funnel - answerThe funnel of how a consumer makes a 
purchase decision. 
What are the 6 steps of the traditional consumer buying funnel - answer1. Awareness 
2. Consideration 
3. Preference 
4. Purchase 
5. Loyalty 
6. Advocacy 
What does Awareness in the buying funnel mean? - answerThe consumer knows about your 
product in the industry 
What does Consideration in the buying funnel mean? - answerYour product is one of the few 
within the industry that the ...
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Digital Marketing - D098 Exam Study Guide with Complete Solutions Top Graded 2024
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digital marketing - marketing activities that use electronic devices or the internet to connect with customers 
 
marketing concept - a philosophy that companies should understand needs of customers and make decisions to satisfy those needs 
 
search engine marketing (SEM) - internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility 
 
search engine optimization (SEO) - process of increasing the quality a...
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2024 Course Careers Technology Sales Course Final Exams (New 2023 - 2025 Updates Questions and Verified Answers| 100% Correct| Graded A +
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2024 Course Careers Technology Sales Course Final Exams (New Updates Questions and Verified Answers| 100% Correct| Graded A + 
 
 
 
 
 
 
 
 
 
 
 
 
What is a Sales Cadence? A sequence of sales activities where the sales team interacts with leads What is the Sales Cycle A Sequence that a company goes through as they sell their product or service What are the stages of the Sales Cycle? (RODPFC) Research > Outreach > Discovery > Present > Follow Up > Close What is a ...
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IAB Digital Marketing Media Foundations Certification QUESTIONS WITH COMPLETE SOLUTIONS
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explain the traditional consumer buying funnel correct answer: The funnel of how a consumer makes a purchase decision. 
 
What are the 6 steps of the traditional consumer buying funnel correct answer: 1. Awareness 
2. Consideration 
3. Preference 
4. Purchase 
5. Loyalty 
6. Advocacy 
 
What does Awareness in the buying funnel mean? correct answer: The consumer knows about your product in the industry 
 
What does Consideration in the buying funnel mean? correct answer: Your product is one o...
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2024 Course Careers Technology Sales Course Final Exams (New 2023 - 2025 Updates Questions and Verified Answers| 100% Correct| Graded A + What is a Sales Cadence? A sequence of sales activities where the sales team interacts with leads What is the Sales C
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2024 Course Careers Technology Sales Course Final Exams (New Updates Questions and Verified Answers| 100% Correct| Graded A + 
What is a Sales Cadence? 
A sequence of sales activities where the sales team interacts with leads 
What is the Sales Cycle 
A Sequence that a company goes through as they sell their product or service 
What are the stages of the Sales Cycle? (RODPFC) 
Research > Outreach > Discovery > Present > Follow Up > Close 
What is a Sales Funnel? 
stages that ever...
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