Consumer behavior - Samenvattingen en Aantekeningen

Op zoek naar een samenvatting over Consumer behavior? Op deze pagina vind je 475 samenvattingen over Consumer behavior.

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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6 Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
  • Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6

  • Samenvatting • 40 pagina's • 2023
  • Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
  • Premasterstudent2023
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  • €7,39
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Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
  • Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition

  • Samenvatting • 32 pagina's • 2023
  • Ook in voordeelbundel
  • Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
  • chantalgeelen
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Samenvatting consumer behavior 2023
  • Samenvatting consumer behavior 2023

  • Samenvatting • 71 pagina's • 2023
  • Samenvatting van de lessen consumer behavior 2022-2023. Het is opgebouwd uit eigen notities en de slides. Ook de 2 gastcolleges zijn erin verwerkt. Het vak wordt gedoceerd door prof Barbara Biers and Dr Clara Cutello. Indien je me op Facebook stuurt "Stef Bertels" kan je het aankopen voor 4euro maar.
  • stefbertels
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
  • MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]

  • Samenvatting • 61 pagina's • 2024
  • Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
  • gycc
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
  • Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6

  • Samenvatting • 34 pagina's • 2024
  • Ook in voordeelbundel
  • A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
  • RafaelHoutepen
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Book summary Consumer Behavior
  • Book summary Consumer Behavior

  • Samenvatting • 43 pagina's • 2023
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  • Book summary of the required chapters for Consumer Behavior
  • liekegroskamp
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Summary articles Consumer and Economic Psychology
  • Summary articles Consumer and Economic Psychology

  • Samenvatting • 34 pagina's • 2025
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  • This is a summary of the Perusall articles for the course Consumer and Economic Psychology. Out of all the articles I summarized what I thought were the important parts of the articles. The articles that are included are: Morewedge & Giblin (2015) Greifeneder, Bless & Fiedler (2017) Bouman & Steg (2022) Judge, Bouman, Steg & Bolderdijk (2024) Stubager, R (2009) Van Noord, Spruyt, Kuppens & Spears (2021) Hamilton, Mittal, Shah, Thompson & Griskevicius (2019) Mani, Mullainathan...
  • Sanne505
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New summary Consumer Behavior: Buying, Having, and Being, 13th Global Edition - Michael R. Solomon New summary Consumer Behavior: Buying, Having, and Being, 13th Global Edition - Michael R. Solomon
  • New summary Consumer Behavior: Buying, Having, and Being, 13th Global Edition - Michael R. Solomon

  • Samenvatting • 71 pagina's • 2024
  • Ook in voordeelbundel
  • I think you will like this summary. It covers all chapters in a no-nonsense way. No blabbering but to the point. They've definitely added lots of new stuff in this edition especially Ecommerce and AI stuff.
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