Consumer research - Samenvattingen en Aantekeningen

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...

Consumer Marketing Research lecture summaries. I took the course last year and all the lecture content is similar, but only in a different order. The content is the same as I went through all this year's slides as well. Combine this with my other CMR files and you're all set for the exam!

I passed the exam with a 9.2 This is a summary of the book "Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline. Cengage Learning, 2020". It contains all the mandatory chapters 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product...

A detailed summary of all the lectures of Motivation, Power and Leadership of 2022-2023.

According to the Adult Consumer Survey, most adults with autism spectrum disorder live... - ANS with parents or relatives What were some of the differences found between the self-reporting subsamples (SR) and the legally represented subsamples (LR) in the paper by Gotham et al. (2015)? - ANS - The LR group is thought to represent less cognitively able adults in comparison to the SR group. - Both the SR group and the LR group placed priority on improving health care access and current tre...

ASD Final Practice Exam 2024 with Verified Q&A According to the Adult Consumer Survey, most adults with autism spectrum disorder live... - CORRECT ANSWER-with parents or relatives What were some of the differences found between the self-reporting subsamples (SR) and the legally represented subsamples (LR) in the paper by Gotham et al. (2015)? - CORRECT ANSWER-- The LR group is thought to represent less cognitively able adults in comparison to the SR group. - Both the SR group and the...

According to the Adult Consumer Survey, most adults with autism spectrum disorder live... - Answer-with parents or relatives What were some of the differences found between the self-reporting subsamples (SR) and the legally represented subsamples (LR) in the paper by Gotham et al. (2015)? - Answer-- The LR group is thought to represent less cognitively able adults in comparison to the SR group. - Both the SR group and the LR group placed priority on improving health care access and current t...

The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material

In this summary of the course Consumer Research in Marketing (Master Business Administration 2023/2024) you will find all the knowledge clips summarised. In addition I have added the answers of the compulsory quiz (for which you get a grade)! The grade I got for the exam was 8/10.