Emerging economies - Samenvattingen en Aantekeningen

Deze samenvatting bevat alle aantekeningen van de lecture clips, de live lectures en de nuttige artikelen. Handig voor bij het open boek tentamen! Artikelen in samenvatting: - Westjohn and Magnusson (2017) - Zhou (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Pallini and de Wulf - Trompenaars (1996) -> verwerkt in guest lecture Peverelli

Summaries of all the articles required for the exam of the course Innovation in Emerging Markets at the Radboud University (2019-2020): - Khanna, T. and Palepu, K. G. (2010). ‘The nature of institutional voids in emergingmarkets’, in T. Khanna and K. G. Palepu (eds), Winning in Emerging Markets: A RoadMap for Strategy and Execution: 13-26. Boston: Harvard Business Press. - Ramamurti, R. (2012). ‘What is really different about emerging market multinationals?Global Strategy Journal, 2: 41-...

Lecture summary for marketing in emerging economies!

All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

Lecture summary of the elective CFEE

This document includes summaries of all the articles that are part of the study material for the tinal exam. The summary describes important terminlogy. Furthermore, the summary elaborates on the research frameworks, terminilogies, hyptohesis, existing literature and implications for emerging markets.

Literature and Book Summary - Marketing in MEE