Growth strategies - Samenvattingen en Aantekeningen

Papers summarized; - synergy, coordination costs and diversification choices – Zhou (2011) - Within-industry diversification and firm performance an S-shaped hypothesis – Hashai (2015) - AMBIDEXTERITY UNDER SCRUTINY; EXPLORATION & EXPLOITATION VIA INTERNAL ORGANIZATION, ALLIANCES & ACQUISITIONS - how do pre-entrants to the industry incubations stage choose between alliances and acquisitions for technical capabilities and specialized complementary assets? – Mahka Moeen & Will Mitchell ...

Het document bevat alle leerstof dat in de les aanbod is gekomen. U kan ook nog deel 2 terugvinden op het account.

Product Development Marketing (Convincing customers, Marketing Communications, Strategic Marketing, Value Creation, Value Capture) Sales (Traditional Selling, Relationship Selling, Online Sales, Transactional vs. Relationship Marketing) Marketing Funnel (TOFU, MOFU, BOFU), Customer Needs, Value Creation Exchange Relationships, Kotler's 5-Step Marketing Process Create Customer Value and Engagement, Needs, Wants, Demands, Differentiation Understanding the Marketplace, Customer Value and S...

MULTIPLE CHOICE QUESTIONS GUIDE CBT EXAMS FOR NMC 1. What is the role of the NMC? a) To represent or campaign on behalf of nurses and midwifes b) To regulate hospital or other healthcare settings in the UK c) To regulate health care assistance d) To regulate nurses and midwives in the UK to protect the public 2. What is the purpose of The NMC Code? a) It outlines specific tasks or clinical procedures b) It ascertains in detail a nurse's or m...

TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...

This document outlines a multifaceted strategy to tackle underdevelopment by focusing on key areas that significantly impact societal progress. Agricultural development and food security stand as vital components, aiming to enhance productivity, ensure food availability, and provide access to nutritious food for all citizens. Key strategies discussed include: - **Agricultural Development and Food Security:** Improving agricultural practices to ensure food availability and nutrition. - **Pro...

**Title: "Business Fundamentals: A Comprehensive Overview and Interactive Quiz"**Document Description:** This document serves as an engaging and informative resource designed for students, professionals, and anyone interested in enhancing their understanding of key business concepts. It’s divided into two primary sections: a thorough business summary and an interactive quiz that reinforces learning and encourages self-assessment. --- ### Section 1: Business Summary **Overview:** ...

Elevate your exam preparation with our comprehensive Management and Organization summary, crafted to empower students in mastering key concepts. This summary offers a detailed exploration of seven pivotal lectures, providing an in-depth understanding of crucial topics essential for your exam preparations. Table of Contents: Lecture 1: The Nature of Organizational Behavior Gain profound insights into the fundamental essence of organizational behavior, exploring its intricacies and impact ...

This document delves into the contrasting economic trajectories of four countries—China, Zambia, Nigeria, and Saudi Arabia—highlighting how their unique political frameworks and resource dependencies shape their economic outcomes. Key Topics Covered: 1. **China: A Dictatorship with Economic Success** - Examination of China's rapid growth under a one-party system. - Factors contributing to China's thriving manufacturing sector. - The impact of urbanization on job opportunit...