Marketing analytics - Samenvattingen en Aantekeningen

Concise summary of the webclips, lectures, readings, articles and knowledge of the selftests.

This document contains everything you need to know for the exam.

The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. - MADS Madlad

Lecture notes from the course Digital Marketing Analytics (EBB105B05). All 8 lectures included.

This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.

summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.

This is a course of the master Business Administration: Digital Marketing track at the UvA. This summary contains all the information to get a good grade for the exam. It covers all important sections, lectures and articles. Good luck!

Deze uitgebreide samenvatting biedt een grondige introductie tot de basisprincipes van e-commerce, ideaal voor studenten die de minor E-commerce volgen. Het omvat essentiële concepten zoals de definitie van e-commerce en e-business, de voordelen van online zakendoen, verschillende verkoopkanalen, generatiekenmerken, innovatieverspreiding, klantreizen, populaire businessmodellen, ICT- en softwarevereisten, online marketingstrategieën, contentmarketing, data-analyse, conversieoptimalisatie, supp...

Summary of the papers and lecture slides of Digital and Social Media Strategies (DSMS) of Lachlan Deer. Made for the exam of 14-12-2022 Passed this class with an 8 and thereby positioned myself in the top 10% of this class