Marketing master - Samenvattingen en Aantekeningen

Volledige samenvatting/lesnotities van het vak Sociale Marketing (in de master Communicatiewetenschappen aan de KU Leuven), gegeven door plaatsvervanger van Kathleen Beullens. Ik was van de eerste keer geslaagd :) Veel succes!

A complete marketing metrics summary written in 2024. It includes lectures and all the information and materials required to study for the exam. Grade: 7.5.

An extensive summary of all knowledge clips, including additional explanations about all concepts! All you need to know for the exam!

Dit document is een samenvatting van de lessen strategische marketing, een vak in de opleiding master bedrijfskunde.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

Summary of all the 7 required article readings for the course Marketing Strategy ( E_MKT_MSTRAT), part of the Master Marketing at VU.

This is a summary of all the articles linked to Consumer Psychology. The course is given in the master Marketing Management.

This summary provides notes from all lectures, including extra examples to clarify the theories. At the end, you’ll find a recap, which summarizes the key points of each lecture and answers the main questions. Additionally, the document contains summaries of all required literature, giving you everything you need in one place. Perfect for studying efficiently and going into your exam well-prepared! I used this summary and received a 7.3.

Extensive summary of all lecture slides and notes, to help you study for the exam!

All articles for the course Management Accounting Change. Iyengar and Lepper, Yang et al., Grewal et al., Ordabayeva and Fernandes, Brough et al., Griskevicius et al., Ehrich and Irwin, Côte et al., Cutright and Samper, Mead et al., Kim and Gal, Labroo and Rucker, Pham et al., Lasaleta et al., Tully et al., Yoon and Kim