Marketing master - Samenvattingen en Aantekeningen

In this summary of Marketing Management (PreMaster Business Administration), you will find all the papers you need to learn for the exam divided into the most important points, such as the research method, main questions & hypotheses, findings and where in the marketing plan the paper fits.

Samenvatting module Marketing Communications binnen de master Handelswetenschappen met afstudeerrichting 'Commercieel Beleid'. De samenvatting omvat de meest belangrijke zaken die te kennen zijn voor het examen. De samenvatting werd gemaakt samen met het boek.

Extensive summary of all compulsory academic papers for the course Survey Research Methods in the Master Marketing.

A complete marketing metrics summary written in 2024. It includes lectures and all the information and materials required to study for the exam. Grade: 7.5.

This summary provides notes from all lectures, including extra examples to clarify the theories. The Calyx & Carolla case is included as well. At the end, the document contains summaries of all required literature, giving you everything you need in one place. Perfect for studying efficiently and going into your exam well-prepared! I used this summary and got a 7.6.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

An extensive summary of all knowledge clips, including additional explanations about all concepts! All you need to know for the exam!

A full summary of all lectures + notes taken during these lectures. And the articles that served as preparation for each lecture are also included (to be viewed before each lecture).

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

Summary of all the 7 required article readings for the course Marketing Strategy ( E_MKT_MSTRAT), part of the Master Marketing at VU.