Research marketing - Samenvattingen en Aantekeningen

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

Deze samenvatting biedt een complete uitleg van alle essentiële vaardigheden die je nodig hebt voor het maken van de SPSS opdrachten, inclusief waar je op moet letten bij het uitvoeren van SPSS-opdrachten die in de toets komen. Daarnaast worden alle belangrijke begrippen en modellen van Marketing Research helder en gestructureerd uitgelegd, zodat je een duidelijk overzicht hebt van de theoretische concepten. Perfect voor studenten die efficiënt willen studeren en goed voorbereid willen zijn vo...

A clear summary/overview of the study material for the course of Methodology in Marketing and Strategy Research (MMSR). This summary is based on all the web lectures that were provided in the course and it also includes additional information, pictures, and (elaborate) examples that were provided to explain the materials extra clearly. The summary helps you study with a bit more ease and provides you with all information without having to look at hours of web lectures yourself. Good luck!

This document contains the content of the lectures from Research methods in Marketing + some content from the tutorials.

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

Here is my employee reflection report, which is a required part during the 1st year of the course International Business, the part-time program. In this report I apply relevant subjects such as Marketing Research I, Management and Organization I, Law I, Human Resource Management, Marketing I, Accounting on all the companies I worked at. These subjects handled during the first year of the course and this report is a reflection of how I experienced my career so far. As a result, I got an 8.

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...

Summary of all the lectures for the course introduction to research in marketing Aims to provide a clear overview of the most important topic in a comprehensive way