Research marketing - Samenvattingen en Aantekeningen

This document contains the content of the lectures from Research methods in Marketing + some content from the tutorials.

Cijfer: 7.2 Het document bevat alle onderdelen van het beoordelingsformulier, perfect om te gebruiken als voorbeeld!

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

Here is my employee reflection report, which is a required part during the 1st year of the course International Business, the part-time program. In this report I apply relevant subjects such as Marketing Research I, Management and Organization I, Law I, Human Resource Management, Marketing I, Accounting on all the companies I worked at. These subjects handled during the first year of the course and this report is a reflection of how I experienced my career so far. As a result, I got an 8.

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

Hierbij biedt ik OE106: Marketing Research tentamen aan beoordeeld door Hugo Booms. Behaald cijfer: 8,9

Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...

Summary of all the lectures for the course introduction to research in marketing Aims to provide a clear overview of the most important topic in a comprehensive way

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...