Crisis and reputation - Samenvattingen, Aantekeningen en Examens
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DPR1503 PORTFOLIO EXAMINATION FOR 2024
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QUESTION 1 
1.1 In the field of public relations, social media has become a very important tool. Identify any two social media platforms and discuss how they have been used in public relations activities. Use real-life examples and provide screenshots. (6) 
 
1.2 There is no one universally accepted way of grouping or identifying publics of an organisation. Identify and explain publics according to Seitel (2011:43). (8) 
 
QUESTION 2 
2.1 Discuss the manner in...
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MBA Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
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notion 
: kavram, fikir, görüş - He has some pretty strange notions. ▪ I only have a (slight) 
notion of the poem's meaning. ▪ She had a vague notion about what happened. 
at stake 
: risk altında, tehlikede, şansa bağlı - there 
is more at stake than ever in doing well at school, - in a position to be lost or gained 
▪ Millions of dollars are at stake in the battle over his inheritance. ▪ Thousands of jobs 
are at stake. ▪ Many lives are at stake. ▪ My reputation is at st...
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APR 241 Liberty University -APR 241 test 2 part 2 with complete solutions
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APR 241 Liberty University -APR 241 test 2 part 2 with complete solutionsMarketing Public Relations (MPR) 
the use of public relations activities as a marketing tool 
 
 
opinion sampling 
A form of public relations research in which consumers provide feedback via interviews, toll-free phone lines, focus groups, and similar methods. 
 
 
reputation management 
In public relations, the name of the long-term strategic process to manage the standing of the firm with various publics 
 
 
publicity 
...
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Certificate in Public Relations (PRSA) 100% Pass
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Certificate in Public Relations (PRSA) 100% Pass Advertising Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement 
Brand A product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of a distinctive product, service, or concept 
Branding Pro...
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Certificate In Public Relations (PRSA) Questions And Answers Well Illustrated.
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Certificate In Public Relations (PRSA) Questions And Answers Well Illustrated. 
 
 
 
Advertising - correct answer. Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement 
 
Brand - correct answer. A product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usual...
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Crisis Communications Exam 100% Verified 2024
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Crisis Communications Exam 100% Verified 
2024 
Which of the following can take place during a crisis? 
A) Interrupts normal business transactions 
B) Can threaten the existence of an organization and/or the bottom line 
C) Can affect the "good name" or reputation of a company 
D) Product tampering, product failure, unethical behavior etc 
E) All of the above - answerE) All of the above 
Which is NOT a Message Mapping Step? 
A) Analyze specific concerns to fit underlying general concerns 
B) A...
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APR 241 test 2 part 2 questions well answered graded A+
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APR 241 test 2 part 2 questions well answered graded A+Marketing Public Relations (MPR) 
the use of public relations activities as a marketing tool 
 
 
opinion sampling 
A form of public relations research in which consumers provide feedback via interviews, toll-free phone lines, focus groups, and similar methods. 
 
 
reputation management 
In public relations, the name of the long-term strategic process to manage the standing of the firm with various publics 
 
 
publicity 
the generation of ...
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Crisis Communications Exam 100% Verified 2024
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Crisis Communications Exam 100% Verified 
2024 
Which of the following can take place during a crisis? 
A) Interrupts normal business transactions 
B) Can threaten the existence of an organization and/or the bottom line 
C) Can affect the "good name" or reputation of a company 
D) Product tampering, product failure, unethical behavior etc 
E) All of the above - answerE) All of the above 
Which is NOT a Message Mapping Step? 
A) Analyze specific concerns to fit underlying general concerns 
B) A...
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MEJO 533 Midterm Questions and Answers!
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MEJO 533 Midterm Questions and AnCrisis Communication Management Plan -ANSWER A complete program that covers every stage and substage of the crisis management process. The most effective way to develop a CCMP is to base your choices on practices and policies that have proven to be effective rather than depending on speculation. 
 
3 stages of a Crisis Communication Management Plan -ANSWER Pre Crisis, crisis event and post crisis 
 
Disaster -ANSWER Events that are sudden, seriously disrupt routi...
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Business Communication 2024 Exam Questions with Correct Answers
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Business Communication 2024 
Exam Questions with Correct 
Answers 
When using the "access" stage of the FAIR test, you must ask how _____ your motives, 
reasoning, and information are. - Answer-Transparent 
In the ____ era, the public overwhelmingly views businesses as operating against the 
public's best interests. - Answer-Post-trust 
"The moment there is suspicion about a person's _____, everything he does becomes 
tainted" - Answer-Motives 
Business Ethics - Answer-Commonly accept...
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