Emerging markets - Samenvattingen en Aantekeningen

Buckley, P. J., & Casson, M. C. (2009), Peng, M. W., Sun, S. L., Pinkham, B., & Chen, H. (2009), Rugman, A.M., Verbeke, A., & Nguyen, Q.T.K. (2011), Ghemawat, P. (2001), Hutzschenreuter, T., Kleindienst, I., & Lange, S. (2016), Rugman, A. M., & Verbeke, A. (2004), Dunning, J. H. (1998), Pan, Y., & Tse, D. K. (2000), Brouthers, K. D., & Hennart, J. (2007), Hoskisson, R. E., Wright, M., Filatotchev, I., & Peng, M. W. (2013), Luo, Y., & Tung, R. L. (2007), Ramamurti, R. (2012), Isenberg, D. J. (200...

Summary of all the mandatory articles of Strategy and non-market environment 2018-2019 1. Dunning, J.H. (1980). ‘Toward an eclectic theory of international production: Some empirical tests’, Journal of International Business Studies, 11: 9-31. 2. Johanson, J. and Vahlne, J.-E. (1977). ‘The internationalization process of the firm—A model of knowledge management development and increasing foreign market commitments’, Journal of International Business Studies, 8: 23-32. 3. Oviatt, B...

Summary of the papers for International Marketing Levitt, the globalization of markets De Mooij, Covergence and divergence in consumer behavior Anould & Mohr, Dynamic transformations for base-of-the-pyramid market clusters Sheth, Impact of emerging markets on marketing Douglas & Craig, Convergence and Divergence: developing a semiglobal marketing strategy Jain, Standardization of international marketing strategy Steenkamp & de Jong, A global investigation into the constellation of consumer attit...

- International Business and Management Studies Course - This is a summary of all chapters. Passed the exam with an 8,5 using this summary. The information from the PowerPoints provided by the HU are also included in this summary. Good luck with preparing for your exam! - Summary Emerging Markets Rule by Mauro Guillen and Esteban Garcia-Canal ISBN: 9780071798112 IBMS Course: Winning in Emerging Markets - - International Business and Management Studies (IBMS) vak - Dit is een samenvatting van h...