Hospitality marketing Samenvattingen, Aantekeningen en Examens

True/False- The hospitality product is intangible correct answers True Overall, hospitality encompasses those service organizations that offer correct answers Food, Drink, Lodging, and Entertainment What is the single most important element for success in the hospitality industry? correct answers Taking good care of the guest What are the two largest sectors? correct answers Lodging and Food Service Within the lodging industry, what is the only common bond between the different types...

The us state departments' website: , contains what information -travel advisories -entry requirements for individual counties -passport information -health issues- vaccination requirements, etc -all of the above - answer- all of the above What are some things to look out for when avoiding drinking local tap water? -brushing your teeth from the bathroom sink -ice in your soda drinks -fruits and vegetables that cannot be peeled -all of the above - answer- all of the above Customs i...

In deze samenvatting van Service Marketing uit de boeken Grondslagen van de marketing & Essentie van dienstenmarketingmanagement staat een uitgebreide uitleg over alle tentamenstof van blok 2. Compleet met afbeeldingen en highlights van belangrijke begrippen. Vind jij mijn samenvattingen net zo goed werken als ik? Neem dan vooral een kijkje bij mijn andere samenvattingen van de vakken MFO1, MFO2, Hospitality, Service Marketing, KFM en Onderzoek.

Which of the following would NOT be a moment of truth? - Amswer-your car will not start when it is time to go to the restaurant Internal customers are - Amswer-the employees Anyone who receives or benefits from the output of someone's work is - Amswer-a guest Quality guest service requires that we - Amswer-understand our guest's needs Guest calls for reservations and a guest welcome are both examples of what? - Amswer-Moments of Truth Inseparability refers to - Amswer-the fact that prod...

How is good service defined? What constitutes superior service? - meeting customers' needs in the way they want and expect them to be met; superior service is exceeding customers' expectations What are some challenges service businesses face when managing and marketing their products and services? - 1. The nature of the product is different 2. Customers are more involved in the production process 3. People are part of the product 4. Its' harder to maintain quality control standards 5....

Ch 1: Marriott values their ____ and says that they are the number one _____. - ANSWER-employees, customer The pineapple is a symbol of? - ANSWER-friendship, hospitality, welcome Internal customer is an? - ANSWER-employee Moments of truth are? - ANSWER-guest encounters Every hospitality organization has thousands of ________ of _____ every day. - ANSWER-moments, truth Some of them include; a guest _____ a restaurant for a table reservation, tries to attract the _________ attention...

1. Which business category do hotels and resorts fall under? - correct answer Lodging 2. What role does a destination marketing organization play?------------------------------- - correct answer Specialize in attracting guests to a specific destinations where hospitality and tourism are big business 3. What is the R.A.V.E principal associated with?-------------------------------------------- - correct answer Diversity 4. What are soft skills?------------------------------------------...

In this approach, organizations recognize that consumers have many options, try to communicate information to consumers about how their product solves the consumers' needs, stress quality, and emphasize consumer satisfaction. - Marketing Orientation Which of the following is the best response to the statement "tourism is an industry" - Strong disagreement since industries are defined by their inputs and its production functions while tourism is defined by who its customers are This part...

The main reasons the rental or resale value of any timeshare can vary are due to: Its location, season, size, competition, age, and demand. When bringing an individual into an organization, the human resource staff should determine if the candidate's values are consistent with the organizations. The indoctrination of a new employee into an organization should include: An in-depth discussion of the organization's purpose, values, and goals. Madsen Marketing Agency worked on a di...

Revenue Management Final Q&A 100% All Verified what is the industry term used to describe the sum of prices paid by a business's customers? -daily receipts -profit -profits less expenses -total revenues - ANS--total revenues historically, what concept have hospitality managers chiefly used to calculate their selling prices? -income -revenue -costs -profits - ANS--costs what is an algebraic equivalent of the formula: sales=costs+profit? -profit=sales-costs -costs=sales+profits ...