Research marketing - Samenvattingen en Aantekeningen

Summary of all the readings that are exam material for Consumer Research in Marketing 2022/2023

This file contains a quick overview of all analyses and their respective outputs and result sections which is where the exam will mostly be about! I took this with me to the exam and it was my saviour ;) It is great to link the analyses to how their interpretations look in your head by studying this overview. Combine this with the summary and you're good to go!

Deze samenvatting Marktonderzoek aan de KU Leuven bevat alle weblectures van Prof Larivière. De leerstof verandert niet over de jaren heen, op enkele details na. Dit is voldoende om het examen succesvol af te leggen. Sidenote: alles wat onder 'examples' valt op zijn slides zijn toegevoegd maar zijn NIET belangrijk om te leren, enkel ter illustratie! Als je dit te duur vind, contacteer mij dan en dan regelen we iets! Laat zeker een review achter, zo kan ik het document altijd verbeteren!

In this summary of Marketing Management (PreMaster Business Administration), you will find all the papers you need to learn for the exam divided into the most important points, such as the research method, main questions & hypotheses, findings and where in the marketing plan the paper fits.

Summary of all the necessary information of the course, from the lectures of the course. Received a 9.5 for the exam after memorizing this summary!

In this document, you can find clear explanations of all the concepts explained in class. I researched and added better definitions to understand in an easier way what the classes are about. The document contains all notes from all classes, practical sessions, and case sessions. At the end of the document you can find a link to the flashcards on Quizlet

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...