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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell 
 
 
True / False 
 
1. Marketing consists primarily of selling and advertising. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
3. Customers are the focal point of all marketing activities. 
 	a. 	True 
 	b. 	False 
ANSWER: 	Tru...
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CLFP Chapter 1: History & Overview Questions & Correct Answers/ Graded A
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Code of Hammurabi 
: Around 1750 B.C. - The Code of Hammurabi 
• King Hammurabi acknowledged leasing of personal property in his Code of Laws 
• First record of leasing law 
Beginning of Leasing 
: -Oldest record 2010 B.C. in the Sumerian City of Ur 
-Used clay tablets for documenting leases for agricultural tools, land leases for agricultural tools, 
land and water rights, oxen and other animals 
Ship Charters 
: - Early example of a true lease. 
- Phoenicians were shipping and trading ...
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Accounting Crash Course Exam V4 Wall Street Prep Exam Questions with complete Answers | Latest Updated 2024/2025 | Graded A+.
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Accounting Crash Course Exam V4 Wall Street Prep Exam Questions with complete Answers | Latest Updated 2024/2025 | Graded A+. What is Accounting?: Accounting is the language of business; it is a standard 
set of rules for measuring a company's financial performance. 
Assessing a company's financial performance is important for: 
The firm's officers (managers and employees) 
Investors 
Lenders 
General public 
Standard financial statements serve as a "yardstick" of communicating financial 
p...
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ADMN 400 UNH Final Review Questions and Answers(A+ Solution guide)
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5 stages to Market Research - Answer-Market analysis, Competitor Analysis, Trends Analysis, 
Customer Analysis, Defining Opportunities. 
Types of Accountants - Answer-Certified Public, Non-certified, Private, Forensic 
Net Worth - Answer-What an organization owns - what it owes 
Categories of CSR - Answer-Obstructionist, Defensive, Accomodating, Proactive 
Venture Capitalists - Answer-Not common, available to exceptional startups, typically reserved for 
new growth businesses 
Angel Investors - ...
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APICS/CPIM Exam 1 Questions With Verified Answers
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t/f: ERP systems coordinate multiple databases used to gather and maintain the firm's essential data - Answer false 
 
Which of the following are aspects of ERP systems? 
1. Multifunctional- able to provide data concerning many parts of the firm 
2. Modular- able to combine selected components into a single system 
3. Independent- each functional area has its own system and data and maintains control of that system and data - Answer 1 and 2 
 
ERP systems perform which of the following tasks?...
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CCS Quiz 1 with 100% correct answers
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5. _________________________, or any person designated by _____________ 
may issue a licence to transact business as a customs broker to anyone qualified in accordance with the Customs Brokers Licensing Regulations. 
a. The Canada Border Services Agency; the Canada Border Services Agency 
b. The Minister of Public Safety; the Minister 
c. The Department of Finance Canada; Finance Canada 
d. The Canada Revenue Agency; the Canada Revenue Agency 
e. Industry Canada; Industry Canada 
b. 
 
 
 
6. Wh...
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C16 Business of Insurance Exam Questions And Answers (Verified And Updated)
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C16 Business of Insurance Exam Questions 
And Answers (Verified And Updated) 
5 Ways Insurance companies spread risk - answer-Share risk with other insurance companies 
(for very large risk, several insurers subscribe to percentage of risk) 
-Reinsure the risk 
-deductible 
-spread risk over diverse geographical region (soften risk of localized disasters) 
-form risk pools (syndicates of insurance and reinsurance companies, organized to underwrite 
particular risk) 
Two principles of insurance -...
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WGU - Information Systems Management C724 Questions With 100% Correct Answers.
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What are the 6 components of Information Systems? 
Which ones just belong to Information Systems - 1. People 2. Processes 3. Networks 4. Software 
5. Hardware 6. Data 
People and processes only belong to information systems 
Executive Support Systems (ESS) - a type of management support system that facilitates and 
supports senior executive information and decision-making needs. It provides easy access to internal 
and external information relevant to organizational goals 
What is EIS - "Execut...
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SHRM-CP Post Test Practice Exam With Verified Answers 2024.
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What activity is prohibited by the National Labor Relations Act (NLRA)? - correct answer Employer domination of unions 
 
A consultant reports that a company can increase revenue by following a quality-oriented strategy. What would be a good first step towards implementing this strategy? - correct answer Gain management commitment to necessary investments and changes 
 
What is the relationship between diversity and inclusion? - correct answer Inclusion enables an organization to levera...
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SHRM-CP Post Test Practice exam 2023 with 100% correct answers
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What activity is prohibited by the National Labor Relations Act (NLRA)? - correct answerEmployer domination of unions 
 
A consultant reports that a company can increase revenue by following a quality-oriented strategy. What would be a good first step towards implementing this strategy? - correct answerGain management commitment to necessary investments and changes 
 
What is the relationship between diversity and inclusion? - correct answerInclusion enables an organization to leverage the strat...
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