Brand concept maps - Samenvattingen en Aantekeningen

UX Design Institute - Professional Diploma Final Exam Questions And Answers. Verified and Updated Concept: Golden Thread - answerset of concepts/ideas that articulate UX design process; 1. UX design is a problem solving discipline 2. UX is a process 3. UX is a research-based discipline 4. Qualitative research is more insightful than quantitative 5. Flow is important to creating a pleasant experience 6. UX is a tool for minimizing risk of wasting time/money and of building poor quality p...

All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0

Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 1. Conceptualizing, measuring, and managing customer-based brand equity 2. Consumer research insights on brands and branding: a jcr curation 3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 4. The importance of brand heritage as a key performance driver in marketing management 5. The interplay of innovation, brand, and marketing mix var...

A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.

A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.

Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...