Buying influences - Samenvattingen en Aantekeningen

Creating value for customers and building strong customer relationships - Correct Answer Marketing Sum of the tangible and intangible benefits and costs to them. Marketers can increase value of a customer offering by reducing price or increasing quality. - Correct Answer Value Apple, Nike, Geico, Budweiser, FedEx, Southwest - Correct Answer Great Marketing Companies Product, Price, Place, Promotion - Correct Answer Marketing Mix Consumers dislike the product and may even pay to a...

Grondslagen van de marketing Samenvatting Grondslagen van de marketing Inhoudsopgave 1 Wat is marketing? 4 1.1 Betekenis van marketing 4 1.1.1 verschil tussen verkoop en marketing 4 1.1.2 Definitie van marketing 4 1.1.3 Marketingmix 4 1.1.4 Doelgroepkeuze en het ruilproces 4 1.2 commerciële economie of marketing? 5 1.2.1 Rol van de economische wetenschap 5 1.3 Invalshoeken van marketing 5 1.3.1. Macromarketing 5 1.3.2 Mesomarketing 6 1.3.3 Micromarketing 6 1.4 Ontwikkeling van de...

This document provides a summary of chapter 1 to 7 inclusive from the book 'The Smart Entrepreneur' used in the course 1ZEUB0.

Hoofdstuk 1 t/m 6 uit het boek Sales- en accountmanagement. Daarnaast de aanvullende stof van Onderwijsonline.