Construal level theory - Samenvattingen en Aantekeningen

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!

All reading materials for the course Risk Communication in the master Communication and Information Sciences.

This document contains a concise summary of 28 pages for the course Sensory Perception and Consumer Preference (Wageningen University). All information from lectures, articles and reflection meetings is integrated within this summary. The summary contains: - Introduction - Sensory information processing - Food marketing to children - Categorization and expectation management - Emotions in consumer experience - Type 1&2 information processing - Construal level theory and nudging - Sensor...

Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. Lecture 2&3 Sensory information processing 1&2 - Sensory information processing text part 1 - Sensory information pro...

Samenvatting van alle knowledge clips en artikelen (exam materials): Krishna (2012), Biswas et al. (2019), Trope et al. (2007), Miron-Shatz et al. (2009), Van De Ven et al. (2011), Levin & Gaeth (1988), Hsee et al. (1999), Shampanier & Ariely (2007), Han et al. (2010), Chae et al. (2017), Melumad & Meyer (2020), Sanbonmatsu & Kardes (1988), Berger & Milkman (2012), Pham et al. (2013), Kivetz et al. (2006), Okada (2005), Khan & Dhar (2006), Goldstein et al. (2008), Cheema & Bagchi (2011).