Consumer preferen - Samenvattingen, Aantekeningen en Examens

Summary of all readings of the course MCB30806 Sensory Perception and Consumer Preference

A summary of all lectures including the lecture slides and lecturers' additions of the course Sensory Perception and Consumer Preference

Summary of mandatory articles of Research Methods and knowledge clips

Summary of the exam questions examples and reflection lectures in which these exam questions (both lecture and literature exam questions) were discussed. Some questions were used in the exam. This is for the course MCB30806, Sensory Perception and Consumer Preference. It contains the most valuable and interesting insights from each reflection lecture (Dijksterhuis - Lecture 2: Sensory Information Processing 1; Lecture 3: Sensory Information Processing 2. Van Kleef - Lecture 4: Kids' marketing. ...

This document contains a concise summary of 28 pages for the course Sensory Perception and Consumer Preference (Wageningen University). All information from lectures, articles and reflection meetings is integrated within this summary. The summary contains: - Introduction - Sensory information processing - Food marketing to children - Categorization and expectation management - Emotions in consumer experience - Type 1&2 information processing - Construal level theory and nudging - Sensor...

A summary of the course MCB-30806 including all the lectures and the practice exam, with answers.

Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. Lecture 2&3 Sensory information processing 1&2 - Sensory information processing text part 1 - Sensory information pro...

Lecture summary of the course Sensory Perception and Consumer Preference (MCB30806- 2020) at Wageningen University (WUR). Slides included as examples to give an extensive overview.

This document includes a summary of the knowledge presented during class of SPCP course. It also includes easier ways I came up with to understand and actually comprehend the concept's meanings.

This document contains all information on the slides that were presented during lectures 1-12 of MCB-30806 Sensory Perception & Consumer Preferences