Core marketing concepts - Samenvattingen en Aantekeningen

This is a summary of the 19th Ed. in English of Kotler, chapters Ch. 1,2,3,4,5,7,9,10,12,14 which are most important for the exam. I've added a full test bank, answers are separate. Also a list of most important core concepts and 7 great marketing weblinks. Reading time 90 min. PS LOTS of great visuals in all chapters!

A complete summary of the digital marketing book by Dave Chaffey. It's 100 pages for 10 chapters, and it contains the core definitions and structures for the concepts discussed in the book

In today’s society, social media marketing is ubiquitous. The aim of this course is to provide students with theoretical background as well as initial practical experiences to prepare them for entry level jobs in social media marketing. We discuss relevant theoretical knowledge about (social media) marketing communication, while striving for practical skills to develop social media marketing strategies. The main goal of the course is, thus, to create a theoretical foundation which can be appl...

Product Development Marketing (Convincing customers, Marketing Communications, Strategic Marketing, Value Creation, Value Capture) Sales (Traditional Selling, Relationship Selling, Online Sales, Transactional vs. Relationship Marketing) Marketing Funnel (TOFU, MOFU, BOFU), Customer Needs, Value Creation Exchange Relationships, Kotler's 5-Step Marketing Process Create Customer Value and Engagement, Needs, Wants, Demands, Differentiation Understanding the Marketplace, Customer Value and S...

Samenvatting "A Framework for Marketing Management" hoofdstuk 1 t/m 9, 11 t/m 12, 14 t/m 18.

Samenvatting van alle belangrijke onderwerpen en bladzijdes Strategische marketing (MGS). Boek "A Framework for Marketing Management" hoofdstuk 1, 2, 4, 6, 7, 8, 10, 12.

This is a summary of Consumer Behavior of the Business Administration master Marketing in a Digital Age, written in semester 1, 2018. It is a summary of all the lecture notes including a summary of all the articles. It is a neat summary explaining the core of each article and its main results instead of explaining the methods used. It is placed in a logical order using some colors to show the interlinkages between concepts and articles.