Corporate reputation - Samenvattingen en Aantekeningen

A summary of the following articles, which are mandatory to study for the exam: - Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, 5, 980-989 - Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4 - Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led be...

In this document you will find the literature summarized for the corporate communication exam. On top of that, I've added my lecture notes to make the summary more complete! Good luck with studying :)

This is a summary of all the relevant topics regarding the corporate communication exam. Not only is it a summary of the lectures, but also of the book; Corporate communication: A guide to theory & practice (6 th edition). With this summary, I obtained a 7.8 on the exam.

Summary of Cornelissen's book Corporate Communication of chapters 1, 4 to 13.

Voor het tentamen C&G M&O 4 vindt je hier de belangrijkste tentamenstof. De stof is zo samengevat dat het makkelijk te begrijpen is. Je vindt ook de belangrijkste informatie uit de werkcolleges terug in het document.

This document includes extensive notes over all seven weeks of UvA's corporate communication course. It holds all the important information from the readings and the lectures.

includes: 1 Defining Corporate Communication 4 Stakeholder Management and Communication 5 Corporate Identity, Branding and Corporate Reputation 6 Communication Strategy and Strategic Planning 7 Research and Measurement 8 Media Relations 9 Employee Communication 10 Issues Management 11 Crisis Communication 12 Leadership and Change Communication 13 Corporate Social Responsibility (CSR) and Community Relations - Guest lecture Gregor Halff - Dutton, J. E., & Dukerich, J. M. (1991). Keep...

Complete samenvatting van alle artikelen, het boek en de hoorcolleges

Introduction to Business (NCTI) Final Exam *Q&A* (100% Correct) 2024/2025 |VERIFIED| What is the primary function of a business in society? The main role of a business is to provide goods and services that meet the needs and wants of consumers while generating profit. How do small businesses contribute to the economy? Small businesses play a vital role in the economy by creating jobs, fostering innovation, and enhancing local communities through their services and products. ...

Dit is een samenvatting van het boek 'Coroprate Communication, A Guide to Theory & Practice' van Joep Cornelissen voor het vak Public Relations and Reputation Management op de VU. De samenvatting bestaat uit de volgende hoofdstukken: 1 en 4 t/m 13