Customer value - Samenvattingen en Aantekeningen

This contains the notes/summary of all lectures, week 1-7, from Managing Customer Experience and Value, for RUG-students. Summary of all the required articles is also available.

This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!

(cijfer 7.7) Deze samenvatting is geschreven voor het vak OE152 Marketing Metrics en bestaat uit de hoofdstukken 2,3,4,5,6,7,8 en 11. Alles wat je moet weten voor de toets. Ik zou het erg fijn vinden als je een recensie achterlaat!

Summary of the 3 articles of week 5 of MCEV, for RUG-students. The summarized articles are: Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. Beckers, S. F. M.,...

Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...

A summary of both articles from week 3 for the Managing Customer Experience and Value exam, RUG students. Articles summarized: Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: an integral part of financial reporting. Summary of the other weeks are also available.

The ___ has the ultimate legal responsibility for the OPERATION of a nursing facility. - Answer- Governing Body Per OBRA 1987, air temp is measured where in a building..? - Answer- Just above the floor Per OBRA 1987, a resident has the right to review all their records within ___ of an oral or written request. - Answer- 24 hours HHS stands for - Answer- Health and Human Services The ___ has the legal responsibility to adopt and implement facility policies. - Answer- Governing Body ...

Dit document bestaat uit een uitgebreide en zeer complete samenvatting van het vak Marketing. Alle stof die je voor de midterm moet kennen, is te vinden in deze samenvatting. De samenvatting is voornamelijk gebaseerd op de slides uit zowel de hoor- als werkcolleges. Daarnaast is het aangevuld met de theorie uit het boek en begrippen die je moet kennen. Al met al zal deze samenvatting je helpen om in ieder geval een mooi resultaat te behalen op de midterm en er aan bijdragen om het vak Marketing ...

This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.