Digital consumer - Samenvattingen, Aantekeningen en Examens
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MNM3714 ASSIGNMENT 01 SEMESTER 02 ANSWERS DUE 23 AUGUST 2024
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MNM3714 ASSIGNMENT 01 SEMESTER 02 ANSWERS DUE 23 AUGUST 2024 
 
ADDENDUM A – CASE STUDY 
Lenyora Alkaline 
And the journey begins… 
Lenyora Alkaline water was established by Shanique Segoati and Kutlwano Segoati in 2018 after researching and experiencing the benefits of alkaline powder for health. Through their bottled water, Shanique and Kutlwano aims to provide consumers with water that will assist with reducing health issues such as acid reflux, ulcers and heartburn. They settled on the ...
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INF1505 ASSIGNMENT 2 FOR 2024 - Distinction Obtained
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Question 1 Not yet answered Marked out of 1.00 
Flag question 
Question text Which of the following is recommended in the context of a comprehensive security plan? 
 
a. Participants should receive certificates before training sessions. 
 
b. Management should expect employees to implement their own training. 
 
c. Employees should be trained in security measures. 
 
d. Employee passwords and ID badges should be periodically revoked. 
Clear my choice Question 2 Not yet answered Marked...
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Test Bank for Business & Society: Ethics, Sustainability & Stakeholder Management, 11th Edition Carroll
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Test Bank for Business & Society: Ethics, Sustainability & Stakeholder Management 11e 11th Edition by Archie B. Carroll, Jill Brown. Full Chapters test bank are included - Chap 1 to 18 (Complete Chapters) 
 
Part I: BUSINESS, SOCIETY, AND RESPONSIBILITY. 
1. The Business and Society Relationship. 
2. Corporate Social Responsibility, Performance and Impact. 
Part II:STAKEHOLDERS AND SUSTAINABILITY. 
3.The Stakeholder Approach to Business, Society and Ethics. 
4. Sustainability and the Natural Env...
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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Consumer Behaviour Summary 2023/2024 - UvA BA Master's
- Samenvatting • 90 pagina's • 2023
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PM for DISCOUNT :) 
 
This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. 
 
All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. 
 
Please leave a positive rating if satisfied ! :)
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TRL3708 ASSIGNMENT 2 SEMESTER 2 2023
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The article delves into the transformative impact of digital supply chain management within today's competitive market landscape. It stresses that while continuous improvements are vital for staying ahead in the market, digital innovations are reshaping the market dynamics. The concept of digital supply chain management is projected to play a pivotal role in the future, and this shift is enabled by technologies such as RFID, GPS, sensors, IoT, and ERP software. These technologies are turning tr...
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Unit 17 : Digital Marketing Assignment 1 (Learning Aim A & B) (All Criteria Met)
- Essay • 21 pagina's • 2024
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This essay is a distinction-level work for Unit 17 : Digital Marketing- Assignment 1. You can efficiently work on your assignment by following my layout. in order to achieve the best grade (Distinction). All of the following criteria is met in this document 
D2	Evaluate the effectiveness of digital marketing campaigns from different businesses, and suggest ways to overcome concerns raised about digital marketing. 
D1	Justify the extent to which the digital environment is influencing consumer ch...
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Test Bank for Accounting Information Systems, 1st Edition by Arline A. Savage
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Test Bank for Accounting Information Systems: Connecting Careers, Systems, and Analytics, 1st Edition 1e by Arline A. Savage, Danielle Brannock, Alicja Foksinska. Full Chapters test bank are included - Chapter 1 to 19 
 
1 Accounting as Information 
 
1.1 Why Is Accounting Information Important? 1-2 
 
1.2 How Have Accounting Information Systems Evolved? 1-12 
 
1.3 How Does Management Use Information? 1-18 
 
1.4 What Is the Relationship Between Accounting and Data Analytics? 1-23 
 
2 Risks an...
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business Markets 
Chapter 7: Segmentation, Target Marketing, and Positioning 
Chapter ...
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Samenvatting • 61 pagina's • 2024
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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