Geotargeting - Samenvattingen, Aantekeningen en Examens
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Digital Marketing & Analytics Summary (2023/2024) - UvA Master's BA - Grade 8,5/10
- Samenvatting • 84 pagina's • 2023
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PM for DISCOUNT :) 
 
This summary was written in the first semester of the academic year 2023/2024 . It consists of all the lecture and tutorial material mentioned by the teacher for the examination. 
 
Please leave a positive rating if satisfied ! :)
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CIS 105 Week 6 Exam - Questions and Answers
- Tentamen (uitwerkingen) • 8 pagina's • 2024
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CIS 105 Week 6 Exam - Questions and Answers An auction where the highest bidder would win, but then they would pay the second highest bid is called a Second-price Auction _____ is a satellite network made up of multiple satellites circling the globe, blanketing underserved regions with low latency (low delay), high-speed Internet access. O3b When a person judges that an outcome is going to occur without considering prior knowledge of the probability that it will occur Base Rate Fallacy What ca...
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ISDS 705 Chapter 14 Verified Answers
- Tentamen (uitwerkingen) • 5 pagina's • 2024
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ISDS 705 Chapter 14 Verified Answers 
Market Capitalization (Market Cap) ️Value of a firm calculated by multiplying its share price by the 
number of shares 
Organic or Natural Search ️Search engine results returned and ranked according to relevance 
Pagerank ️Algorithm to rank web sites 
Search Engine Optimization (SEO) ️Process of improving a page's organic search results 
Link Fraud ️Creating a series of bogus websites, all linking back to the pages one is trying to promote, ...
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LSUS ISDS 705 Module 6 Complete Solutions
- Tentamen (uitwerkingen) • 4 pagina's • 2024
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LSUS ISDS 705 Module 6 Complete Solutions 
Market capitalization (market cap) ️The value of a firm calculated by multiplying its share price by the 
number of shares. 
Organic or Natural Search ️Search engine results returned and ranked according to relevance. 
Pagerank ️Algorithm developed by Google co-founder Larry Page to rank Web sites. 
Search Engine Optimization (SEO) ️The process of improving a page's organic search results 
Web Crawler ️This is a robot program that crawl...
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LSUS ISDS 705 Module 6 Complete Solutions
- Tentamen (uitwerkingen) • 4 pagina's • 2024
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- €8,94
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LSUS ISDS 705 Module 6 Complete Solutions 
Market capitalization (market cap) ️The value of a firm calculated by multiplying its share price by the 
number of shares. 
Organic or Natural Search ️Search engine results returned and ranked according to relevance. 
Pagerank ️Algorithm developed by Google co-founder Larry Page to rank Web sites. 
Search Engine Optimization (SEO) ️The process of improving a page's organic search results 
Web Crawler ️This is a robot program that crawl...
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OIM 210 Final Exam questions and 100% correct answers
- Tentamen (uitwerkingen) • 7 pagina's • 2023
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Which of the following statements holds true for the term click fraud? - correct answer It refers to the generation of bogus clicks, either for financial gain or to attack rivals by draining their online ad budget. 
 
_____________ occurs by repeatedly searching keywords linked to rival ads with the goal of reducing the rival's click through rate. - correct answer Rank-based impression fraud 
 
_____ allows users to pay for goods, store gift cards, and redeem coupons using their mobile phones...
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MKT 360 FINAL EXAM STUDY GUIDE
- Tentamen (uitwerkingen) • 12 pagina's • 2024
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When Jeff Bezos started Amazon, he carefully chose a business whose unique characteristic gave him an advantage selling on the internet. What was the characteristic? 
a. There are many more items in the book category than there are in any other 
b. The very high markup on book allowed him to sell at a deep discount 
c. The very high markup on books allowed him to sell at a deep discount. 
d. Books can be warehoused much cheaper than any other consumer good. - answer-A 
 
Which of the following w...
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LSUS ISDS 705 Module 6 questions and answers 2023
- Tentamen (uitwerkingen) • 3 pagina's • 2023
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LSUS ISDS 705 Module 6 questions and answers 2023Market capitalization (market cap) 
The value of a firm calculated by multiplying its share price by the number of shares. 
 
 
 
Organic or Natural Search 
Search engine results returned and ranked according to relevance. 
 
 
 
Pagerank 
Algorithm developed by Google co-founder Larry Page to rank Web sites. 
 
 
 
Search Engine Optimization (SEO) 
The process of improving a page's organic search results 
 
 
 
Web Crawler 
This is a robot progr...
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ASU - INFORMATION TECHNOLOGY FINAL Exam (solved)
- Tentamen (uitwerkingen) • 4 pagina's • 2022
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TRUE * ANSWER T/F: It is possible that a network may have both same-side and cross-side benefits. 
 
ALL OF THESE CHOICES: (MOVE EARLY STRATEGY, SUBSIDZE ADOPTION, BACKWARD COMPATIBILITY, ENCOURAGE THE DEVELOPMENT OF COMPLEMENTARY GOODS) * ANSWER What factors can help a firm establish network effects? (select all that apply) 
 
TWO -SIDED; CROSS-SIDE * ANSWER In ________ markets, users gain benefits from interacting with a separate, complementary class of users. This is called _______ exchange b...
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