Hoban - Samenvattingen, Aantekeningen en Examens

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...

Teacher professional learning in the context of policy implementation W. N. Msomi Department of Education University of KwaZulu-Natal Durban, South Africa e-mail: G. J. van der Westhuizen* Department of Educational Psychology e-mail: K. Steenekamp* Department of Education and Curriculum Studies e-mail: *University of Johannesburg Johannesburg, South Africa Abstract Teacher professional learning is assumed to be an ongoing priority in any education system, perhaps especially s...