Market orientation - Samenvattingen en Aantekeningen

Summary of the articles in Cases in Creative Entrepreneurship: -Lampel & Germain (2016): Creative industries as hubs of new organizational and business practices -Velthuis (2003): Symbolic Meanings of Prices: Constructing the Value of Contemporary Art in Amsterdam and New York Galleries -Bradshaw & Holbrook (2007): Remembering Chet: theorizing the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market for romanticism -Dubois (2012): Recognition a...

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

College aantekeningen marketing & innovation, based on the lectures of B. Hillebrand.

Do you have no more than a week to have an exam? Then this is the right document for you. The document has all abstracts, summaries, and vocabularies highlighted for each article for the cultural industries module of the University of Amsterdam, Business Administration Minor. It has the all summaries of Robust Identities or Nonentities? Typecasting in the Feature‐Film Labor Market Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Member ...

This document contains a detailed summary of all the obligatory literature for the Cultural Entrepreneurship and Innovation course in the Master of Business Administration at the UvA - track entrepreneurship and management in the creative industries: Week 1: cultural markets and creative competitors Remembering Chet: theorizing the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market of romanticism, Bradshaw & Holbrook (2007) Recognition an...

Crossan , Mary M., and Marina Apaydin (2010), A Multi-Dimensional Framework of Organiza- tional Innovation: A Systematic Review of the Literature, Journal of Management Studies, 47, 6 (September), 1154-1191. Almquist, Eric, John Senior, and Nicolas Bloch (2016), The Elements of Value, Harvard Busi- ness Review, September, 47-53. Poetz, Marion K., and Martin Schreier (2012), The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?, Journal of ...

- Theories of Marketing - Extensive summary of all lectures, knowledge clips and answers to the research questions

Grondslagen van de marketing Samenvatting Grondslagen van de marketing Inhoudsopgave 1 Wat is marketing? 4 1.1 Betekenis van marketing 4 1.1.1 verschil tussen verkoop en marketing 4 1.1.2 Definitie van marketing 4 1.1.3 Marketingmix 4 1.1.4 Doelgroepkeuze en het ruilproces 4 1.2 commerciële economie of marketing? 5 1.2.1 Rol van de economische wetenschap 5 1.3 Invalshoeken van marketing 5 1.3.1. Macromarketing 5 1.3.2 Mesomarketing 6 1.3.3 Micromarketing 6 1.4 Ontwikkeling van de...

Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...