Marketing trial exam - Samenvattingen en Aantekeningen

Hereby a trial exam for Methodology in Marketing and Strategic Management Research for the master course for the Radboud University

Dit is een oefententamen met open en meerkeuzevragen om je kennis te testen over de theorie van verschillende artikelen en het boek van Keller. Het document omvat 44 vragen en antwoorden.

This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. Based on the book, and on complete and good information. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Do not buy on sunday.

Author passed the exam with an 7.5. This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Do not buy on sunday.

Author passed the exam with an 7.5. This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Exam is in English. Do not buy on sunday.

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

Lecture notes of the marketing part from the Advanced Management and Marketing course. Contains all the information needed for the exam. Contains information on the slides and important information told in the lectures/trial exam. Additional information from the book is added. Stuff that needs to be learned by hart (addressed by tutor) are marked. Book is not necessary anymore.