Markstrat - Samenvattingen, Aantekeningen en Examens

Key Success Factorsassets and competencies that are required to compete successfully in a particular market What are the key success factors in Markstrat?1) Accurately predicting demand 2) Calibrating the marketing mix for maximum impact 3) Allocating the sales force efficiently Brand EquityThe "set of assets and liabilities linked to a brand"; price premium over non-branded product; combination of brand loyalty, brand awareness, and brand associations; the commercial value that derives from...

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

Extensive summary of Strategic Marketing Management lectures and tutorials + important notes and examples in italics!

To the point summary of Marketing Planning 2022, Ku Leuven Antwerp campus.

Full summary of all lectures and readings for the Business Simulation (BT2105) from the International Business Administration (IBA) course at RSM. Includes all lectures notes (4 lectures) and chapters 2-5 from the Markstrat Manual.

This document provides you with an example of Markstrat Report that you need to do in order to summarize your activity within this game. It includes in depth analysis of the market, company and strategic decisions and recommendations.