Monetisation - Samenvattingen, Aantekeningen en Examens

This document includes a summary of required articles that need to be read for the course pricing and monetization strategies. These articles are required to be studied for the exam of pricing and monetization strategies.

This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

SESSION 1 - answer- Technology Hype Cycle (Gartner) - answer-How technology behaves (rise, peak, "trough of disillusionment", climbing slope, plateau) True/False: More computers = higher productivity - answer-False. There is no direct relationship. Top 5 issues between technology & performance. - answer-1) Business/IT Alignment 2) Business Agility 3) IT Time to Market 4) Business Cost Reduction/Controls 5) Business Productivity Most important skills for: a) Entry-Level IT ...