Monocentric model - Samenvattingen, Aantekeningen en Examens

Global Market Segmentation - answer-the process of identifying specific segments of potential customers with homogeneous attributes who are likely to exhibit similar buying behavior irrespective of their countries of residence Targeting - answer-The process of evaluating market segments and focusing marketing efforts on a country, region, or group of people. Positioning - answer-The act of differentiating a product or brand in the minds of customers or prospects relative to competing produ...

A very extensive document with all of the information needed to pass the course Regional & Urban Economics.

Full revision guide including summaries of all lecture notes, relevant readings, tutorial answers and exam proposed answers. More than 200 pages long. Obtained a Distinction for the module.

Full revision guide including summaries of all lecture notes, tutorials, relevant readings and model answers.