Mst 21306 - Samenvattingen, Aantekeningen en Examens

MST-21306 Marketing Samenvatting 1 WUR Advanced Management and Marketing Advanced management and marketing Marketing Lecture 1: Marketing planning A marketing plan is a written document containing the guidelines for the business center’s marketing programs and allocations over the planning period. Why written? - Disciplined thinking - Priorstrategies are not forgotten - Communication between functions - Pinpointsresponsibilities - Provides continuity during management turnover - Ge...

Complete book summary (8 chapters) Fundamentals of strategy fourth edition by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regnér.

Lecture notes of the marketing part from the Advanced Management and Marketing course. Contains all the information needed for the exam. Contains information on the slides and important information told in the lectures/trial exam. Additional information from the book is added. Stuff that needs to be learned by hart (addressed by tutor) are marked. Book is not necessary anymore.

This summary contains the whole book: Fundamentals of strategy (4th edition) by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regnér. It contains all the chapters (1 till 8) including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the management part of this course.

This document contains the management tutorial notes including all the information out of the powerpoint presentations. This was used at the management part of the course Advanced Management and Marketing. It contains notes of the whole book: Fundamentals of strategy (4th edition) by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regnér. The powerpoint contain all the chapters (1 till 8) including some important figures.

This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the marketing part of this course.

This document contains the marketing tutorial notes including all the information out of the powerpoint presentations. This was used at the marketing part of the course Advanced Management and Marketing. It contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. The tutorials are regarding chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA).

Met deze samenvatting is aanschaf van het boek niet meer nodig. Het hele boek is samengevat in deze 67 pagina's. Bevat alle modellen/afbeeldingen en elk onderwerp komt aan bod. Samengevat op de overzichtelijke wijze gebruikt door het boek. In wezen een kortere versie van het boek. Geschreven in januari 2017 voor de opleiding Bedrijfs- en consumentenwetenschappen voor het vak MST-21306 Advanced management and marketing.

Samenvatting van de colleges van het marketing deel van het vak Advanced Management and Marketing (MST21306), aangevuld met belangrijke dingen uit het boek van dit vak. Summary Lectures Marketing part of the course Advanced Management and Marketing. Completed with some important issues of the book beloning to the course (Marketing Models; multivariate statistics and marketing analytics).