Public reputation - Samenvattingen en Aantekeningen

Dit is een samenvatting van het boek 'Coroprate Communication, A Guide to Theory & Practice' van Joep Cornelissen voor het vak Public Relations and Reputation Management op de VU. De samenvatting bestaat uit de volgende hoofdstukken: 1 en 4 t/m 13

A summary of the following articles, which are mandatory to study for the exam: - Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, 5, 980-989 - Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4 - Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led be...

Public Relations and Reputation Management(S_PRRM1); DETAILED LECTURE NOTS, ARTICLES, ADITIONAL QUESTIONS AND MORE

Complete lecture notes [1-12], including guest lecture Year 2022-2023.

Complete samenvatting van alle artikelen, het boek en de hoorcolleges

a summary oft he lectures and what will be in the exam

Summary of Cornelissen's book Corporate Communication of chapters 1, 4 to 13.

Samenvatting van het boek 'Corporate Communication' van Joep Cornelissen. H1 + H4 t/m H13. Inclusief afbeeldingen uit het boek.

This document includes extensive notes over all seven weeks of UvA's corporate communication course. It holds all the important information from the readings and the lectures.

includes: 1 Defining Corporate Communication 4 Stakeholder Management and Communication 5 Corporate Identity, Branding and Corporate Reputation 6 Communication Strategy and Strategic Planning 7 Research and Measurement 8 Media Relations 9 Employee Communication 10 Issues Management 11 Crisis Communication 12 Leadership and Change Communication 13 Corporate Social Responsibility (CSR) and Community Relations - Guest lecture Gregor Halff - Dutton, J. E., & Dukerich, J. M. (1991). Keep...