Slides brand management - Samenvattingen en Aantekeningen

This summary of Brand Management covers all lectures given including with slides and examples that are NOT uploaded or shared by the lecturer. Additionally, it includes examples exam questions.

A summary of the course slides of brand management

A summary of all classes for the class Brand Management, an elective given in the fourth period of the Masters (MSc) Marketing

This document is a summary of the lectures of brand management. Next to the slides, the explanations and examples given in the lectures are also featured in this document. This makes it a good preparation for the exam.

This is a summary of all lectures, guest lectures, and the accompanying slides of the 2022 course Brand Management at the VU Amsterdam.

VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap. How to get the recordings? 1. Buy the summary 2. Message me on stuvia saying you bought the number and give your phone number 3. I will send the voice recordings...

A very detailed summary of all lectures of Brand Management. The notes taken in class are included, including the examples given. Also, some printscreens and pictures are included of the slides not included in your regular lecture slides.

The slides and my lecture notes written out in one document. Lecture 7 is missing