Smmt - Samenvattingen, Aantekeningen en Examens

Abstract According to SMMT, which represents the UK automotive industry, the macroeconomy is undergoing significant changes, and the automotive industry is critical to the UK economy, so PESTEL analysis, five-force analysis and assessment of the importance of corporate social responsibility to industry organizations in the UK automotive industry. Brexit has adversely affected the UK car manufacturing industry due to political instability. "Separation from Europe" will lead to a significant inte...

Well structured summary of all articles and lectures covering all material of the SMMTCI namely Strategic Management and Marketing theory in the Creative industries course- All articles have been summarised and structured according to their: context, relevance, findings, conclusions. Important graphs have been added and lecture notes consist mostly of summaries of the articles provided by the professors. These notes have supported me during the open-book exam which I have both passed and hope th...

A document with all the links between the articles of SMM.