Startegic management Samenvattingen, Aantekeningen en Examens

MNG4801 ASSIGNMENT 3 2023

This is a summary of all lectures, book readings, and additional readings (papers) for the course Strategic Management as part of the Minor Business Administration: Managing Strategy and Marketing at the Universiteit van Amsterdam (as well as the minors: Business Administration: Designing Effective Organisations; Business Administration: Human Resource Management and the Exchange programme: UvA Economics and Business) The notes are based on 2022/2023.

The analytic spotlight will be trained on six questions: 1. How well is the company’s present strategy working? 2. What are the company’s most important resources and capabilities, and will they give the company a lasting competitive advantage over rival companies? 3. What are the company’s strengths and weaknesses in relation to the market opportunities and external threats? 4. How do a company’s value chain activities impact cost structure and customer value proposition? 5. Is t...

Summary and collage notes of the subject Strategic Management. To help you get the best grade.

A summary of all the chapters covered in the management course book written by Francesa Vicentini

This file provides you with additional explanations for the most important concepts of the Strategic Marketing Management and it gives you an useful insight in order to better prepare for the exam.