Strategic marketing - Samenvattingen en Aantekeningen

This document includes comprehensive information for the exam, covering all lecture notes and SPSS output. in 2024, I achieved an 8 using these notes, and I believe they will greatly help you achieve a great result as well!

Voor de specialisatie Prosociale Communicatie. Radboud Universiteit. Master Communicatiewetenschap. Vak: Duurzaamheid, Communicatie en media. De samenvatting bevat o.a.: INHOUD Week 1: Duurzaamheid en communicatie • Marshall, J. D., & Toffel, M. W. (2005). Framing the elusive concept of sustainability: A sustainability hierarchy. Environmental science & technology, 39(3), 673-682. • Fischer, D., Lüdecke, G., Godemann, J., Michelsen, G., Newig, J., Rieckmann, M., & Schulz, D. (201...

This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

An in-depth summary of the class notes from Strategic Marketing Management, contains all lectures and guest lectures (cases) discussed in the academic year

All chapters required for the course Strategic Marketing B&M (EBB649C05). Summary of the book: Strategy; Process, Content, Context. An international Perspective, 7th edition, Wit, B. de (2020). Chapters 1-5 and 7-13.

Ik heb hiermee een 8.5 gehaald. Samenvatting CE8 Internationale Marketing - International Marketing Strategy 9e druk H1 tm H12 - Alle tentamenstof - Commerciële Economie - Jaar 2 blok 4. De samenvatting is geschreven in het Engels. Samenvatting van alle stof uit H1 tm H12 uit International Marketing Strategy die nodig is voor het tentamen CE8 Internationale Marketingstrategie. In de samenvatting zijn afbeeldingen uit het boek gebruikt om alles overzichtelijk te maken. Document is ov...

Everything you need to know for the course MCB33806. I made it with this summary, so good luck!

This document is a full summary for the exam Methodology in Marketing and Strategic Management Research (MMSR) at Radboud University. I made this summary from lectures + video clips + article by Henseler + book by Hair. The summary is made in study year 2023/2024.

In this document all the materials for the course Strategic Management and Marketing Theory in the Creative Industries - 6314M0213Y (part of the track Entrepreneurship and Management in the Creative Industries). Passed the exam with a 8.5.

Summary of Strategic management course (part of the minor Business Administration: marketing and strategy).